A high-performing store locator is crucial for today's retailers. While often perceived as a simple map, many website store locators fall short, displaying inaccurate or outdated information compared to Google. This disconnect, stemming from poor data management, frustrates customers and hinders conversions. By leveraging the Google Business Profile API and the Google Places UI Kit, businesses can establish a single, reliable data source, ensuring consistent, accurate store information and a seamless, trusted user experience that drives foot traffic, reduces support calls, and builds brand loyalty.