28East Becomes an Exclusive Partner of Google Earth Engine
Updated: Jul 31
In today's era of advanced technology, geospatial data has become a goldmine of insights for a wide range of industries. The ability to analyse and interpret data related to the Earth's surface, climate, and environment has become paramount for businesses seeking to optimise their operations, make informed decisions, and address complex challenges. Among the cutting-edge tools available, Google Earth Engine stands out as a game-changer.
Recognising the expertise and value that 28East brings to the table, Google has granted us the authorisation to resell and provide support for this transformative product. As the sole authorised reseller in Africa, 28East is uniquely positioned to assist businesses and governments in harnessing the full potential of Google Earth Engine for their specific needs.
This partnership allows us to unlock the power of geospatial insights and empower industries across the continent. By partnering with 28East, organisations not only gain access to Google Earth Engine but also to our dedicated support and expertise. We are committed to helping businesses and governments in Africa harness the full capabilities of Google Earth Engine.
What is Google Earth Engine?
Google Earth Engine is a well-established product that has been in the market for over a decade. While it may not be a new product, its significance and value in the field of remote sensing cannot be overstated, since individuals now have access to large volumes of global-scale data from numerous authoritative sources like Landsat, MODIS and Sentinal. Researchers and scientists have extensively relied on Google Earth Engine for various remote sensing purposes.
Remote sensing, in essence, involves the utilisation of satellites equipped with advanced camera equipment to capture detailed images of the Earth. These satellites orbit our planet and collect a wealth of data through sophisticated imaging technology. This data includes an extensive collection of imagery, spanning many years, providing researchers with a treasure trove of Earth observations. This vast dataset is made available for analysis, exploration, and visualisation through the platform's powerful computing infrastructure.
Unlocking the Potential of Geospatial Data
At its core, Google Earth Engine harnesses the power of geospatial data to provide valuable insights and support critical decision-making processes. By tapping into an extensive collection of satellite imagery and climate data, the platform offers an unrivaled opportunity to analyse and visualise the Earth's changing landscapes, climate patterns, and natural resources. The wealth of information provided by Google Earth Engine allows industries to understand complex dynamics, identify trends, and take proactive steps towards sustainability and efficiency.
Now, let's delve into two practical geospatial use cases that highlight the versatility and impact of Google Earth Engine
Analysis of geospatial data
With its advanced analytical capabilities, Google Earth Engine utilises Google's scalable computational engines, leveraging powerful algorithms and computational resources. Users can harness the vast size of Google's internet engine to run algorithms and generate new datasets and insights. Now, the internet becomes your personal analytical machine for global data, empowering users to analyse geospatial data on a large scale. By leveraging powerful algorithms and computational resources, users can process and extract valuable insights from vast amounts of geospatial data. This includes performing tasks such as...:
Land cover classification
A practical example of how geospatial data can be used on a daily basis is by looking at municipalities and how they can leverage this data to understand the growth of their cities. Geospatial data provides municipalities with valuable insights into the spatial patterns and dynamics of urban development. By analysing this data, municipalities can gain a comprehensive understanding of how their city is expanding, identify areas of growth, and make data-driven decisions to effectively manage urbanisation.
Geospatial data empowers municipalities to have a holistic view of their cities' growth and take proactive measures to ensure sustainable, inclusive, and equitable urban development.
Study of climate change and water shortages
Google Earth Engine serves as a valuable resource for studying climate change and its impact, including recent water shortages such as the one experienced in Cape Town. Researchers can utilise the platform to analyse long-term climate data, such as temperature records and precipitation patterns, to better understand the factors contributing to water scarcity events. By examining historical climate trends and modelling future scenarios, users can gain insights into the changing climate and its potential consequences on water resources in specific regions.
In the case of Cape Town, Google Earth Engine could have been employed to assess the decline in rainfall, track the depletion of water reservoirs, and analyse the effectiveness of water management strategies during the crisis. Such analyses contribute to a better understanding of climate change dynamics related to water shortages, supporting adaptation planning, and informing policy decisions aimed at mitigating future water scarcity risks. By leveraging the power of Google Earth Engine, researchers can contribute valuable insights that help cities like Cape Town develop robust and sustainable water management strategies, ensuring the resilience of communities in the face of climate change-induced water challenges.
The applications of Google Earth Engine span across multiple sectors, delivering significant benefits to various industries:
Agriculture: Optimising crop management, monitoring vegetation health, and informing decision-making.
Forestry: Monitoring forest resources, tracking deforestation, and supporting sustainable practices.
Environmental Conservation: Identifying critical habitats, monitoring wildlife populations, and promoting ecosystem preservation.
Insurance: Assessing risk, improving underwriting processes, and enhancing accuracy in risk modelling.
Renewable Energy: Analysing solar radiation, wind patterns, and land suitability for efficient renewable energy projects.
Unlock the Power of Google Earth Engine Today
At 28East, we recognise the transformative potential of Google Earth Engine. By tapping into this remarkable platform, industries can unlock a wealth of insights, optimise their operations, and make informed decisions. "Google Earth Engine opens up new possibilities for businesses, allowing them to harness the power of geospatial data to drive sustainable growth," says Marius van der Merwe, our visionary Managing Director.
Get in touch today to discover how we can help your industry harness the power of Google Earth Engine and navigate the dynamic landscape of geospatial data. Let's embark on a journey towards a future empowered by geospatial insights and sustainable development together!