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  • Writer's picture28East

Discover the Potential of Google's Mobility Offering

Updated: Jul 31, 2023


In today's fast-paced world, transportation plays a vital role in keeping our cities and societies connected. Recognising the importance of mobility data and its potential to revolutionise the way we navigate our world, Google has developed a comprehensive mobility offering.


With its powerful tools and vast data resources, Google is transforming transportation insights and enhancing efficiency across various sectors. And in Africa, the exclusive partnership between Google and 28East makes this groundbreaking offering accessible to businesses and communities like never before.


What Does Google’s Mobility Offering Entail?

Google's Mobility Offering is a comprehensive solution tailored for the logistics and transportation industry. It addresses the needs of businesses involved in delivering goods or providing transportation services for people. Whether it's parcel deliveries or passenger transportation, Google's Mobility Offering provides valuable tools and insights to optimise operations.


The planning aspect plays a crucial role in transportation, particularly for courier companies with a fleet of drivers and delivery vehicles. Google’s solution helps answer critical questions such as how to efficiently allocate resources, streamline routes, and ensure timely deliveries. With Google's Mobility Offering, businesses can enhance their planning processes, improve efficiency, and ultimately deliver exceptional service to their customers.


In Africa, the exclusive partnership between Google and 28East takes this offering to new heights. As the trusted partner of Google, 28East brings this transformative technology to businesses and communities across the continent. Our collaboration empowers African industries to unlock the full potential of Google's groundbreaking mobility offering, revolutionising transportation insights and efficiency like never before.


Google’s Mobility Offering Streamlines Deliveries for Unparalleled Efficiency

In the logistics and transportation industry, one of the key challenges businesses face is optimising routes for efficient and timely deliveries. As the number of parcels and drivers increases, manual planning becomes complex, leading to inefficiencies, delayed deliveries, and customer dissatisfaction. But with Google's groundbreaking Mobility Offering, businesses can overcome these challenges and streamline their operations like never before.


Key benefits of Google's Mobility Offering include


  • Advanced Technology: Google's Mobility Offering incorporates cutting-edge technology to address the multifaceted problem of managing numerous deliveries with various parameters.

  • Cloud Fleet Routing: This Google product specifically tackles the challenge head-on by considering factors such as delivery windows, parcel size, volume, and vehicle capacity. It takes into account driver working hours, lunch breaks, specialised vehicles, and more to create comprehensive and optimised routing plans for each driver.


With Google's Mobility Offering, businesses can achieve


  • Optimal Routing Plans: By inputting essential information such as customer delivery windows, driver availability, and specific requirements, businesses benefit from cost-driven plans for the next day. These plans take into account various costs, including employee expenses, vehicle costs, distance, and the cost of missed deliveries.

  • Real-Time Adaptation: The true power of Google's Mobility Offering shines through on the day of delivery. The system dynamically re-optimises schedules based on real-time conditions, allowing businesses to adapt to unforeseen circumstances like traffic congestion or delivery cancellations. This flexibility ensures efficient deliveries throughout the day.


Google’s Mobility Offering Enhances Driver and Customer Experience


The Mobility Offering by Google prioritises both the customer and driver experience, enhancing the way transportation services are delivered. With a focus on seamless and efficient operations, customers benefit from increased transparency, control, and reliability in their orders and rides. Through real-time tracking, accurate estimated arrival times, and the ability to schedule and modify deliveries, customers have a heightened sense of involvement and convenience.


On the other hand, drivers experience shorter trips and receive real-time routing recommendations and detailed guidance for pickups and drop-offs. By optimising routes and considering various factors like traffic and road closures, drivers can efficiently navigate through their assigned routes, ensuring timely and satisfactory service. This emphasis on enhancing both the customer and driver experience contributes to overall satisfaction, building trust and loyalty between businesses and their valued customers.


Partner with 28East for Unrivalled Success

As an exclusive partner of Google's Mobility Offering, 28East is uniquely positioned to help businesses in Africa unlock the full potential of this transformative solution. With our expertise and deep understanding of the transportation industry, we collaborate with businesses to optimise operations, minimise costs, and deliver exceptional customer experiences. Our partnership with Google ensures that you have access to the latest technology and dedicated support, enabling you to stay ahead of the competition and drive success in the dynamic transportation landscape.


Contact 28East today to learn more about how our partnership with Google's Mobility Offering can benefit your business. Our team of experts is ready to guide you through the implementation process and help you unlock the full potential of this revolutionary solution. Together, we will redefine transportation excellence, exceed customer expectations, and drive your business towards unrivalled success.

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