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Four organisations working toward a more sustainable future with Google Maps Platform

Updated: Jul 31, 2023

Individual actions can make a big difference. Google is continuously developing products and technology that help support everyone on their journey to a more sustainable life. With Google Maps Platform, organisations can visualise and understand the real world to make faster decisions, educate important audiences, and provide information that helps make the sustainable choice the easy choice.

The Google Maps platform is proud to be able to offer products and capabilities that support a wide range of sustainability use cases worldwide. On Earth Day, they shared a few organisations that are using Google Maps Platform to educate, inspire, conserve, and take action, and we would like to highlight those organisations today.


iNaturalist is a crowdsourced biodiversity recording platform and a social network for people who love nature. It was created as a tool to engage people around the world in ecology, educate them about the organisms around them, and aid scientific study and conservation efforts. It’s also a joint initiative between the California Academy of Sciences and National Geographic Society.


SkyTruth uses remote sensing, satellite imagery, and digital mapping to alert people about potential threats to the environment. Providing compelling visualisations helps make the world aware of environmentally impactful events and drives positive change. Using satellite imagery and advanced data analysis techniques, SkyTruth reveals environmentally damaging actions, making their largely invisible impacts visible, measurable, and actionable.

Over the past two decades, their team of experts have worked closely with advocates, researchers, journalists, and government agencies to develop new tools and approaches to address the planet’s biggest conservation challenges.

Rails-to-Trails Conservancy

Rails-to-Trails Conservancy is dedicated to creating a nationwide network of trails from former rail lines and connecting corridors to build healthier places for healthier people. In 2006 Rails to Trails Conservancy published their interactive maps on their website, leveraging Google Maps Platform. TrailLink is Rails-to-Trails Conservancy's trail-finder website and companion TrailLink mobile apps. Since then, they have mapped over 36,000 miles of multi-use trails.

The California Native Plant Society

The California Native Plant Society created Calscape to help Californians restore nature and save water by showing people which plants are really native to any location in the state. This helps them figure out what they want, where to buy them and how to grow them.

To learn more about how you can use Google Maps Platform to visualise information, understand the world, and take action toward a more sustainable future, get in touch with us today.

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