The Role of Location Intelligence in Expanding Fibre Networks

Expanding fibre networks is a complex task filled with a number of variables. As demand for high-speed internet grows, ISPs face pressure to move faster, cut costs, and make smarter decisions.

Without the right tools, it’s easy to waste time and money. But location intelligence offers a better way.

By turning complex data into actionable insights, it helps providers plan and deploy fibre more effectively, with less risk and a better chance for growth. In this article, we’ll take a closer look at what it means in practice and why location intelligence can give ISPs the competitive edge they need.

What is Location Intelligence and Why Does It Matter?

Location intelligence is the use of maps, data, and technology to help businesses make better decisions based on location. For Internet Service Providers (ISPs), it helps answer key questions on: 

• Expansion.

• The most efficient routes.

• Where they could see the best return on their investment.

By combining tools like Google Maps Platform, satellite imagery, and network design software, ISPs get a clear, up-to-date view of the areas they serve. This leads to smarter planning, lower costs, and faster fibre rollouts, especially in areas where demand is high or access is limited.

Key Applications in Fibre Expansion

Pinpointing areas with high expansion potential

Location intelligence helps ISPs identify where demand is highest by combining data on population density, income levels, and competitor coverage. This allows providers to focus their efforts on areas with the best chance for growth.

Optimising route design

By analysing terrain, existing infrastructure, and potential obstacles, ISPs can use location intelligence to design more efficient routes and fibre rollouts.

Improving feasibility and cost accuracy 

Detailed geospatial data helps assess ground conditions, estimate build costs, and spot risks early. This improves budgeting and makes rollouts more predictable.

Enhancing marketing efforts 

Understanding the people in a service area, including how they live, work, and connect, enables ISPs to address local needs.

Streamlining asset management

Location intelligence makes it easier to track fibre infrastructure in real time, helping to support faster maintenance, reduce outages, and improve long-term planning.

How Location Intelligence Can Solve ISP Pain Points

High costs 

Laying fibre can be expensive, especially when the route isn’t planned well. Location intelligence helps maintain affordability by using existing infrastructure and avoiding difficult terrain. This means less digging, fewer delays, and lower costs.

Long rollout times

Location intelligence can speed up outdated planning methods by using tools that automate design and rollouts. This means ISPs can reach customers sooner.

Inaccurate maps and outdated data

Using old maps can lead to costly mistakes, but location intelligence gives ISPs access to real-time, accurate data about roads, buildings, and land. This helps teams plan better and avoid rework.

Real World Impact: How DFA Uses GIS to Streamline Processes

Dark Fibre Africa (DFA) is one of South Africa’s major fibre network providers. They have been using GIS to manage and grow their networks since 2007.

By using GIS, DFA can map out their entire network in detail, track fibre routes, and plan new rollouts more efficiently. It helps their teams understand where infrastructure is, what condition it’s in, and where to expand to next. 

They also use mobile mapping and real-time data to support field teams, improve maintenance, and make quicker decisions to help save time and cut costs.

Build Confidently with Location Intelligence

Fibre rollout is complex, but it doesn’t have to be risky. With location intelligence and tools like Google Maps Platform, ISPs can plan smarter and move faster.

28East is here to help you turn your data into action. Visit our website to find out more or request a demo and experience the difference for yourself today.