Some key numbers are emerging as Europe is preparing for the "after lockdown".
According to report by the National Retailers Association and McKinsey & Co:
90% of consumers have changed their traditional shopping habits.
In the US, more than 50% of consumers have ordered products online that they would normally purchase in store.
Nearly 60% of consumers say they are worried about going to the store due to fear of being infected
The customer journey is no longer the same as it was before.
The world moves from offline to online shopping.
People will choose eCommerce over visiting public spaces for shopping due to fear of being infected and this will continue going forward.
This is valuable for foods, goods clothing etc, and Internet Services.
Since the outbreak of COVID-19, South Africa has stepped up to fight the Coronavirus with a variety of apps and IT initiatives, in ways that will likely change the tech landscape in the country forever.
This is why digital transformation is imperative and inevitable!
What should you improve to gain a competitive advantage?
Even more than before you need to have a good user experience (UX). The UX includes a person's emotions and attitudes about using a particular product, system or service. If businesses can provide customers with a positive online experience, the short-term losses that brands may experience could rather lead to their long-term gain.
Provide your clients with the best online shopping.
Make your website user-friendly through:
Autocompletion
Embedded Network Coverage Map (see the demo here)
Geolocalisation
28East combined with Google Maps APIs can provide the best Network Coverage Map to build new customer journeys and optimise costs for any ISPs or Telecom Providers.
The 28East Team.
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