Unlock Safer, Smarter, and More Efficient Road Networks with Roads Management Insights
- 28East
- Sep 19, 2025
- 2 min read
From local streets to the highways that connect our cities, roads are vital for connecting our communities. However, maintaining safe, efficient, and sustainable road networks is an ongoing challenge.
Road accidents cause over one million preventable deaths and 50 million injuries each year, while drivers lose numerous hours to traffic congestion.
Google recently announced that its Roads Management Insights (RMI) is now available to help public sector, road authorities and utility providers improve the safety and efficiency of their networks and operations through data-driven traffic management.
This article dives into what that means and why it matters for businesses.
What is Roads Management Insights (RMI)?
RMI is a powerful tool designed to give transport and infrastructure decision-makers the insight they need to plan, manage, and optimise road networks.
It draws on real-time and historical data from Google Maps to provide visibility into how roads are being used, without the need for complex infrastructure like cameras or sensors.
Think of it as a new way to see your network, with data-rich visuals and insights that inform long-term planning and real-time interventions.
Why Does It Matter?
Factors like urbanisation, delivery volumes, and daily commuting patterns all contribute to congestion, higher accident risks, and increased pressure on road systems.
Traditionally, authorities rely on fragmented systems or outdated data to understand these patterns.
RMI offers a scalable, cloud-based solution that helps:
Identify traffic bottlenecks and safety hotspots.
Track long-term congestion trends.
Monitor live traffic conditions.
Respond faster to incidents or disruptions.
Improve ETA accuracy for fleet and logistics planning.
From Reactive to Proactive Traffic Management
Plan smarter
Use rich historical data to identify recurring congestion spots, peak travel times, and seasonal shifts on the roads.
RMI helps you analyse usage trends over weeks or months so you can plan infrastructure projects more effectively.
Manage in real-time
RMI also provides a live view of traffic conditions, helping you detect issues like sudden slowdowns or spikes in congestion.
This enables you to respond quickly, adjusting signals, rerouting traffic, or updating public alerts through digital signage or apps.
Optimise your network
See exactly where the pressure points are and how you can fix them.
Whether you’re planning for future demand or looking to improve the performance of your current network, RMI helps prioritise interventions where they’ll have the most impact.
How Can 28East Help?
As a Google Maps Premier Partner based in South Africa, 28East helps transport teams across the continent get full value from RMI.
From technical setup to billing support, we make it easier to access, understand, and implement this powerful tool, without needing a credit card or navigating international support teams.
If you're ready to explore how Roads Management Insights can help you plan better, respond faster, and operate smarter, our team is here to guide you.
Reach out to us today to get started.
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