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How ScribbleSight is Turning Data into Decisions with Google Maps
Since 2009, Scribble Maps has helped people make better decisions using maps. Over time, their tools have evolved to support a diverse range of industries, including real estate, construction, logistics, and agriculture. Their latest product, ScribbleSight, gives users a new level of control. It allows them to create custom geographic scores based on what matters most to them. Let’s take a look at what that means in more detail. Solving Real-World Location Challenges Busines

28East
Oct 15, 20252 min read


Smarter Location Decisions Start Here: Places Insights in BigQuery Is Now Live
In April, the Google Maps platform announced its preview of Places Insights in BigQuery. This enabled users to make informed location decisions, such as planning a new store or expanding into a new market. This functionality is now generally available to customers across industries, empowering businesses to make smarter and faster decisions. Let’s dive into how that works. What Can Places Insights Do For You? Understanding location data is essential for business growth, but t

28East
Oct 15, 20252 min read


New at 28East: Enhanced Feasibility Response Customisation!
At 28East, we believe that true partnership means empowering our clients. That's why customisation has always been a core pillar of our solution. We know that a one-size-fits-all approach just doesn't work in the competitive world of internet service providers. We’ve always offered a high level of customisation, from branding your application with your logo to tailoring the look and feel of your coverage map . Take Control of Your Feasibility Responses We're thrilled to anno

28East
Oct 14, 20252 min read


Fueling Growth in Last-Mile Delivery with Google Maps Mobility Services
The last-mile delivery and taxi industries are booming, and staying ahead of the curve means having the right technology to power your business. At 28East , we're seeing firsthand how companies are embracing the power of Google Maps Mobility Services to streamline their operations, enhance the user experience, and drive significant growth. As an authorized Google Maps mobility services partner, we're helping more and more businesses unlock this potential. Why Google Maps Mob

28East
Oct 14, 20252 min read


338 Weeks of Continuous Data Freshness: Why It Matters for Your ISP
We're proud to announce a significant milestone here at 28East: this week marks our 338th consecutive week of successful coverage data updates. That's over six and a half years of continuous, reliable data freshness. You might be asking, "Why is that so important?" The Cost of Stale Data For Internet Service Providers (ISPs) in South Africa, the feasibility check is the very first step in a new customer relationship. When a potential customer visits your site, they're looki

28East
Oct 14, 20252 min read


Roads Management Insights is now available: Build safer, smarter, and more efficient road networks
From local streets to the highways that connect our cities, roads are vital connectors for our communities. Yet, maintaining safe, efficient, and sustainable road networks is a constant challenge. Globally, road crashes cause over one million preventable deaths and 50 million injuries each year, and drivers lose countless hours to traffic congestion. Today, we’re excited to announce that Roads Management Insights (RMI) is now available. It helps public sector agencies, road

28East
Oct 14, 20252 min read


Finding Our New Home, The AI Way
At 28East, we’re growing! Our team and our business are expanding, and it’s a good problem to have. But with growth comes new challenges,...

28East
Oct 9, 20252 min read


Google Earth’s State-of-the-Art Geospatial AI Models
Google has just launched Google Earth AI, a new suite of geospatial AI models and datasets designed to help solve some of the planet’s...

28East
Sep 19, 20251 min read


Enhancing BigQuery Geospatial with Earth Engine Raster Analytics and Map Visualisation
Geospatial analytics can turn data into actionable insights that drive sustainable business strategy and smarter decision-making. During...

28East
Sep 19, 20253 min read


From Location to Valuation: Analysing Real Estate with Places Insights in BigQuery
How do you determine property value? For many real estate professionals, this is an important question that goes beyond just looking at a...

28East
Sep 19, 20252 min read


Unlock Safer, Smarter, and More Efficient Road Networks with Roads Management Insights
From local streets to the highways that connect our cities, roads are vital for connecting our communities. However, maintaining safe,...

28East
Sep 19, 20252 min read


How Freight Route Optimisation Saves Time and Cuts Costs for Your Business
Freight and logistics operations are under constant pressure to reduce costs, improve efficiency, and meet customer expectations. This is...

28East
Aug 29, 20253 min read


Introducing Google Maps Integration in Vertex AI: Enhance AI Responses with Real-Time, Reliable Location Data
In July, Google announced the Preview of Grounding with Google Maps in Vertex AI, allowing developers to gain access to updated...

28East
Aug 14, 20252 min read


Simplify Place Discovery in Your App with Google’s Places UI Kit
Google recently announced their Places UI Kit as a low-code and budget-friendly solution to bring their location data to any map of your...

28East
Aug 14, 20252 min read


No Timeouts, No Delays: How 28East Powers Always-On Feasibility
When it comes to connectivity and logistics, speed and reliability are business-critical elements to have in place. For ISPs, downtime during a feasibility check can mean a lost sale. For logistics teams, outdated data or inefficient routing can delay deliveries and break customer trust. Yet, these challenges are common when relying on APIs, limited bulk tools, or static location data. In this article, we delve into how 28East has developed resilient, scalable, and intelligen

28East
Aug 1, 20252 min read


Introducing Places UI Kit: A low-code way to display Google’s Places content on your map of choice
The Google Maps Platform team is introducing the Places UI Kit, a new low-code, cost-effective toolkit designed to bring the familiar...

28East
Jul 9, 20253 min read


Google Earth turns 20
We recently celebrated 20 years of Google Earth. Since launching in 2005, Google Earth has helped millions of people explore our planet,...

28East
Jul 9, 20251 min read


Why Geospatial Analytics Is the Key to Smarter Business in Africa
As African markets become more complex and dynamic, traditional data analysis isn’t enough anymore. Enter geospatial analytics, the tool...

28East
Jul 9, 20253 min read


Expanding BigQuery geospatial capabilities with Earth Engine raster analytics
At Google Cloud Next 25, a significant advancement in geospatial analytics was announced: Earth Engine in BigQuery . This new capability...

28East
Jun 13, 20256 min read


Celebrating 20 years of innovation: Announcing the Google Maps Platform Awards.
For two decades, Google Maps Platform has enabled developers and businesses worldwide to build transformative experiences, shift...

28East
Jun 13, 20252 min read
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